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GreatFX Business CardsSmall Business Buzz › What is Branding?

Small Business Buzz
A doubleshot of business news espresso with extra froth
What is Branding?

Many people think branding has to do specifically with product design. While product design helps facilitate the branding process, branding is actually much more intricate.

Branding starts with your consumers brains and not with your product design. Branding is not how your product looks. Nor is it how your consumer feels and perceives your product. Nope. Branding is making your consumers think that there is no other product except yours!

Recommended Reading:
Building Own Brand Important for Small Companies
What is Branding?

Related Buzz Posts:
Establishing Your Brand
The Importance of Branding
Starting a New Business
Effective Logo Design for Small Businesses

By Chris Brunner
Saturday, December 12th, 2009 @ 6:00 PM CDT

Marketing |

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