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GreatFX Business Cards Small Business Buzz What is Branding?
Small Business Buzz
What is Branding?A doubleshot of business news espresso with extra froth Many people think branding has to do specifically with product design. While product design helps facilitate the branding process, branding is actually much more intricate. Branding starts with your consumers brains and not with your product design. Branding is not how your product looks. Nor is it how your consumer feels and perceives your product. Nope. Branding is making your consumers think that there is no other product except yours! Recommended Reading: Establishing Your Brand The Importance of Branding Starting a New Business Effective Logo Design for Small Businesses By Chris Brunner Monday, September 12th, 2011 @ 7:00 PM CDT Marketing | |
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