GreatFX Business Cards › Small Business Buzz › What is Branding?
Many people think branding has to do specifically with product design. While product design helps facilitate the branding process, branding is actually much more intricate.
Branding starts with your consumers brains and not with your product design. Branding is not how your product looks. Nor is it how your consumer feels and perceives your product. Nope. Branding is making your consumers think that there is no other product except yours!
Recommended Reading:
Building Own Brand Important for Small Companies
What is Branding?
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By Chris Brunner
Thursday, October 20th, 2005 @ 12:44 PM CDT
Marketing |
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