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GreatFX Business CardsSmall Business Buzz › The Importance of a Logo

Small Business Buzz
A doubleshot of business news espresso with extra froth
The Importance of a Logo

Your identity is an extension of your business that communicates visually, through appearance, and emotionally, through symbolism. Curtailing or ignoring thought, revision, and growth in the design process will hurt your finished product and corporate image.

Have a graphic artist professionally create your logo based on how you want your customers to view your company. For instance, when the GreatFX logo you see above was designed, I wanted something that would show speed, quality, and modernism. The end result was a design that only took a few revisions before we had a winner.

Having a logo created professionally may cost a bit more in the short term, but will pay off multiple times in the long run. A professional logo is one of the best investments a business owner can make!

I Hate My Logo! What You Should Get For Your Money and Why

Recommended Reading:
The Importance of a Logo
Logo Design Articles
More Logo Design Articles

Related Buzz Posts:
Effective Logo Design for Small Businesses
Establishing Your Brand
A Market in Part-Time Ownership
NFL Entrepreneurs

By Chris Brunner
Monday, October 24th, 2005 @ 11:23 AM CDT

Marketing |

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