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Share Your Thoughts!
[tag]Selling[/tag] is about the right ideas communicated in an effective way. The lucrative position of a [tag]marketing[/tag] team is the salesperson, simply because he/she is the one who produces the actual sale. It is important, therefore, that as a salesperson, you know the essentials of being successful in your trade.
1) Focus on the Customer
2) Be Unique
Also, listen to the customer and discover something that you have in common. Use that commonality to connect with the customer on a more personal level. Don’t share an elaborate story about how your dog knows every trick in the book, but acknowledge the fact that you too are a dog lover.
3) Be Positive
And do not let the fear of failure stop you. If you’re afraid that you may not succeed in a particular sale, then you won’t. Fear prevents you from accomplishing goals and achieving your full potential, so don’t let it win. In the famous words of Mark Twain, “[tag]Courage[/tag] is resistance to fear, mastery of fear, not the absence of fear.” Fear is part of life, so wake up swinging.
4) Pitch it Well
A great exercise that will help you in developing a stronger sales pitch is the “ad reversal” process. Write an ad for the product you are trying to sell that would appear in a newspaper or magazine, and just start with the basics. Then, record yourself reading the ad out loud. Listen to the recording and make adjustments to make the “sound” of it more appealing. Repeat this process until you develop a verbal script for selling your product that you are pleased with.
5) Create a Means for Follow-up
This is especially crucial if you were unable to produce a sale. If you give the customer further information to look over, you have opened an opportunity to follow-up. Ask them if they had a chance to review the material and if they thought of any questions you could answer or further information you could provide.
6) Utilize a Mentor
The Networking Boogie Man
Knowing Your Customers
Dealing With Angry Customers
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By Michelle Cramer
Wednesday, October 17th, 2012 @ 7:00 PM CDT