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GreatFX Business Cards Small Business Buzz The 411 on Schmoozing
Small Business BuzzThe 411 on Schmoozing
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Guy Kawasaki, the managing director of a venture capital firm, columnist with Entrepreneur Magazine and author of eight motivation books regarding business, says that schmoozing potential clients and investors is the best way to establish a business relationship. In his latest column, Get in Good, he provides the following tips for being a successful schmooze:
What’s the Point?
Once you’ve met someone in person, it’s e-mail and phone that are the best way to keep that connection strong. Granted, you want to try and go to lunch with them every once in awhile to catch up in person, but every medium of communication is equally important in keeping that business relationship thriving.
Use Leading Questions
Don’t Let Business Chatter Dominate
For example, my own passions include quality time with my family, kids, photography, sewing, scrapbooking and literature. Kawasaki shares that his passions include children, Macintosh, Breitling watches, digital photography and hockey. Right there, Kawasaki and I could have a conversation about kids or photography that would help to make our business relationship more legitimate. It’s about finding common ground to share and connect on other levels.
Brush Up on the World
Keep in Touch
Also, be sure that you have contact information readily available to every person you meet. Of course, the easiest way to accomplish this is through providing them with a business card, so always have some on hand. And be sure that they contain all of your contact information, including telephone numbers, e-mail, website, and mailing address, and that it is easy to read.
Don’t Be Afraid to Ask
Schmoozing isn’t exactly a word I like, as it seems to imply deceitfulness in some fashion, but you do need to brown-nose a bit in order to get things moving as you network with other businesses and clients. Essentially, though, it shouldn’t be about sucking-up to get in the door, but about being genuinely a polite and giving person. Just don’t let it become something you only do in the beginning of a business relationship. It really should be a practice for everyone you meet and come into contact with… to have meaningful conversations, stay in contact, and provide favors for everyone who is a part of your life, not just those that benefit the success of your business.Related Buzz Posts:
Picking the Right Business Partner
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You Cant Replace Face Time
Saving Time on the Telephone
The Business of Dating While Owning a Business
Getting the Most Out of E-Mail Marketing
Stop Sitting on the Sidelines
Knowing Your Customers
Buddy Networking: A Clever Way to Expand Your Network
Networking Cards: The Business Card Alternative
By Michelle Cramer
Saturday, March 23rd, 2013 @ 12:02 AM CDT