CategoriesBlog Carnivals (25)
Business Law (19)
Customer Service (12)
Family Business (4)
Human Resources (27)
Recent Posts How the Bee Colony Collapse May Affect Your Business
Finding the Right Outsider Board Member
Outsource Your Chores and Errands
Using Your Business to Serve the Community
What Makes Gasoline So Expensive These Days?
Facing Change as an Entrepreneur
GreatFX Business Cards Small Business Buzz Wine That Appeals to the Non-Connoisseur
Small Business BuzzWine That Appeals to the Non-Connoisseur
A doubleshot of business news espresso with extra froth
Share Your Thoughts!
I’m not a wine drinker. I never can find one that I like. I’ve been to wineries and tried all the reds, whites, chardonnays, but none of them provide that taste bud explosion that wine connoisseurs rave about.
But there’s a new product coming out that may convince me to give wine another try. Amazing Food Wine Company in San Francisco is on the verge of releasing a new brand of wine called Wine That Loves. Their wines are not classified by age, grape and birth place. Rather, they are classified by the foods each particular wine should be paired with,
So far the wines available are:
Wines currently in the works are those to be paired with grilled chicken, Chinese food and even macaroni and cheese.
Some wine “experts” have expressed a bad taste in their mouths regarding this new wine brand, claiming it is “dumbing down wine.” Vic Motto of wine investment bank Global Wine Partners states, “It’s a paint-by-numbers approach that by definition sophisticated wine drinkers will not be drawn to…It might be something [for new wine drinkers] to try once. But if you liked it, wouldn’t you want to know why?”
Could that comment be more culturally closed-minded? First of all, I don’t think it is Amazing Food Wine Company’s intention that Wines That Love appeal to “sophisticated wine drinkers.” The target market is obviously the younger generation whose knowledge base regarding wine is lacking in a lot of ways, especially when it comes to knowing what wines to pair with what foods. Not to mention the fact that the wine runs at an affordable $12 a bottle, well below the pricey cost of “sophisticated” wines.
And truthfully, how many wine drinkers really care all that much about where their wine comes from and how old it is? Outside of the manufacturers, who are supposed to care, and a select few who attend wine tastings and have detailed discussions how a particular wine affects their pallet in everyday conversation, not many.
Most people just care about whether or not they like the wine and it goes well with what they’re having for dinner. Personally, I think that the concept of Wine That Loves is brilliant and appealing and there is no reason why it won’t be a completely successful entrepreneurial venture because the market is definitely out there.
If you’re with me on this one, then check it out. Unfortunately, Wine That Loves is not yet in stores. The wines are due to release in the California and New York areas in May and directly from their website by the end of April.
Demand for Healthy Pet Food Presents Business Opportunity
Elements of a Winning Brand
Is Viral Marketing Effective?
Establishing Your Brand
Preparing for a Health Inspection
Adding Value to Your Business
The Importance of Branding
Technology Could Make Waitresses Obsolete
Breakfast in a Whole New Way
A Need for Pet Memorial Businesses
By Michelle Cramer
Thursday, November 14th, 2013 @ 12:00 AM CDT