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Exposition organizers often start planning their shows months in advance, and smart exhibitors begin their planning shortly thereafter. By not waiting to the last minute to reserve your spot, you can put yourself in a prime location.
Once you’ve reserved the best possible location at an expo, these 9 easy steps can help make your next trade show experience a success:
1. Read your pre-show materials
2. Meet your deadlines
3. Set up early
4. Plan your booth
5. Utilize the right people to work your booth
6. Make people remember you
7. Capture qualified prospects
8. Reconnect with existing clients
9. Follow up
Source:
New Hampshire Business Review
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By Chris Brunner
Saturday, May 18th, 2013 @ 12:00 AM CDT
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