CategoriesBlog Carnivals (25)
Business Law (19)
Customer Service (12)
Family Business (4)
Human Resources (27)
Recent Posts Avoid Legal Trouble
Small Business Scams
Taking Time Off
Starting a New Business
More Tips for Expo Success
Tips for Trade Show Success
GreatFX Business Cards Small Business Buzz Knowing Your Customers
Small Business BuzzKnowing Your Customers
A doubleshot of business news espresso with extra froth
Share Your Thoughts!
There have been many occasions when I have discussed knowing who the target market for your product/service should be, what they’re looking for, etc. But the research and data shouldn’t stop at a marketing demographic. You need to get to know your customers individually as well.
A great way to do that is to develop a customer profile for each of your devote customers. You may be asking how you could get information on your customer without seeming nosy to them. Fortunately, most people are prone to talk to anyone that may listen, so it can really be easier than you might expect.
Start by recognizing when a consumer has become a customer. By this I mean that an individual that has started using your services or purchasing your product often and on a regular basis, as opposed to someone who has just purchased your product once or twice. To get the ball rolling, have a “customer questionnaire” available. When you recognize that someone has become a devote customer, ask them to fill out the questionnaire so that you can meet their needs more easily in the future. Some questions you might include would be:
• Contact information (address, phone, e-mail, etc.)
As that customer comes into your store more and more frequently, make notes on his/her customer profile about their buying habits and personal details as you learn things through small talk and conversation. As you establish a more detailed profile on your customer, your sales force can focus on their particular needs and sell more effectively to them.
Additionally, you will want to establish a master profile that lays out the details your sales team should look for in seeking out the ideal customer. This is more or less a simple elaboration upon who your target market consists of, such as the needs and interests of consumers who would best respond to your product/service.
Keep in mind that your individualized customer profiles and your master profile will continually change based upon the development of your business and the life cycle of your customers. So it’s a good idea to revisit your profiles regularly and make sure everything is up to date. The better informed your sales team is, the more successful they will be in capturing the sale.Related Buzz Posts:
Easy Return Policy Means Return Customers
Dealing With Angry Customers
The Importance of Branding
Define Strategies, Service & Product Line – How to Write a Business Plan – Part 4 of 8
Customer Reviews Make Business Better
Advertising Quality in Your Product
Differentiate Your Business With Quality Customer Service
Direct Mail Marketing Tips (2 of 2)
Starting Your Own Business, Part 3 of 4
How Department Divisions Can Hurt Customer Relations
By Michelle Cramer
Friday, April 12th, 2013 @ 12:00 AM CDT
Customer Service, Marketing |