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GreatFX Business Cards Small Business Buzz Knowing Your Customers
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Knowing Your CustomersA doubleshot of business news espresso with extra froth
A great way to do that is to develop a customer profile for each of your devote customers. You may be asking how you could get information on your customer without seeming nosy to them. Fortunately, most people are prone to talk to anyone that may listen, so it can really be easier than you might expect. Start by recognizing when a consumer has become a customer. By this I mean that an individual that has started using your services or purchasing your product often and on a regular basis, as opposed to someone who has just purchased your product once or twice. To get the ball rolling, have a “customer questionnaire” available. When you recognize that someone has become a devote customer, ask them to fill out the questionnaire so that you can meet their needs more easily in the future. Some questions you might include would be: • Contact information (address, phone, e-mail, etc.)
Additionally, you will want to establish a master profile that lays out the details your sales team should look for in seeking out the ideal customer. This is more or less a simple elaboration upon who your target market consists of, such as the needs and interests of consumers who would best respond to your product/service. Keep in mind that your individualized customer profiles and your master profile will continually change based upon the development of your business and the life cycle of your customers. So it’s a good idea to revisit your profiles regularly and make sure everything is up to date. The better informed your sales team is, the more successful they will be in capturing the sale. Related Buzz Posts: Dealing With Angry Customers Differentiate Your Business With Quality Customer Service The Importance of Branding How Department Divisions Can Hurt Customer Relations By Michelle Cramer Thursday, November 15th, 2007 @ 12:13 PM CDT Marketing, Customer Service | |
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