Interactive marketing takes the act marketing a step further by engaging the audience to gain and hold attention.

Interactive marketing is designed to keep the audience occupied while you subliminally advertise your product.

Mike Yapp of iMediaConnection.com offers us the top 10 best ways to create an interactive marketing scheme.

1) Multimedia
2) Opt-In
3) Personalization
4) Tell a Story
5) Include a Compelling Offer
6) Make it Immersive
7) Usability
8) Effective ROI
9) Reshaping the Brand
10) Send to a Friend (Viral Marketing)

10 Best Interactive Marketing Practices

Recommended Reading:

Upcoming Interactive Marketing Events 01/06
InteractiveMarketing.com - Marketing Tips
Create an Interactive Online Experience for Clients

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2 Responses to “10 Interactive Marketing Tips”

1. Steve Harold says:
   

   You have a very informative site. Great tips and at the cutting edge of marketing.

   Posted January 11th, 2006 @ 10:23 am
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2. Chris Brunner says:
   

   Thanks for the compliments on the site. I’m glad you found this blog useful!

   Best of luck to you in 2006!

   Posted January 11th, 2006 @ 10:58 am
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