When it comes to business, who you know is almost everything. Networking yourself is an essential business practice that everyone should take part in. Why? Because quality business relationships can turn into profitable opportunities.

Here are five strategies to make networking profitable:

1) Choose the right networking group or event.
2) Focus on quality contacts versus quantity.
3) Make a positive first impression.
4) Be able to clearly state what you do.
5) Follow up after the event.

Networking produces results. The more people that know about you and your business — and trust you — the better chance you have of gaining a new client or free referral.

Source
About.com

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