Small Business News, Tips and Information

Search



Syndication



Categories

Blog Carnivals (25)
Business Law (19)
Customer Service (12)
Family Business (4)
Human Resources (27)
Marketing (53)
Money (36)
Motivation (21)
Networking (23)
Operations (71)
Ownership (52)
Startup (41)
Taxes (20)
Technology (34)
Ventures (20)


Recent Posts

Telephone Etiquette Tips - Handling Client Calls

Choosing a Business Name

Seeking a Dream

Expanding Your Business Overseas: Why and Why Not?

Getting the Most Out of E-Mail Marketing

How to Fire an Employee


Archives

August 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005

GreatFX Business CardsSmall Business Buzz › Elements of a Winning Brand

Small Business Buzz
A doubleshot of business news espresso with extra froth
Elements of a Winning Brand

What people hear your company name, what words are associated with it? Some buzz words commonly associated with a brand are fast, reliable, friendly, discount, low prices, available, service, top rated and many many more.

Getting people to associate buzz words with your brand is what creating a winning brand is all about.

1) A winning brand is differentiated.
What separates your product or service from its competitors?

2) A winning brand promises value.
What does your brand bring to the table?

3) A winning brand acts like a leader.
Focus on improving customer experiences with your company.

4) A winning brand is consistent.
Your brand must be uniform across all marketing channels.

Related Buzz Posts:
Elements of a Successful Business
Establishing Your Brand
The Importance of Branding
Adding Value to Your Business

By Chris Brunner
Tuesday, September 19th, 2006 @ 8:53 AM CDT

Marketing |
Comments for this post are closed.