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GreatFX Business Cards Small Business Buzz Direct Mail Marketing Tips (2 of 2)
Small Business Buzz
Direct Mail Marketing Tips (2 of 2)A doubleshot of business news espresso with extra froth Okay, so you’ve decided to use an advertising letter to reach out to the community and get them to use your product/service. Yesterday we covered the basics on the appeal of the envelope and letter itself in order to get your mail opened and read. Today, we’ll talk about what the letter should say to stir an interest in what you have to offer. 1. Background Information 2. Your Market 3. The Product/Service 4. Testimonials 5. A Special Offer 6. Keep it Short Remember that not every person you send a letter to will respond. In fact, the response rate for direct mailing is usually less than 20%. But, if done effectively, more business than you had before, no matter how small the number, is always a good thing. Direct Mail Marketing Tips Part 1 Relevant Material: Marketing with Postcards Direct Mail Marketing Tips (1 of 2) 5 Affordable Marketing Tips Getting the Most Out of E-Mail Marketing By Michelle Cramer Thursday, May 13th, 2010 @ 7:00 PM CDT Marketing | |
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