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GreatFX Business Cards Small Business Buzz Choosing a Business Name
Small Business BuzzChoosing a Business Name
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Choosing a business name is arguably the most important part of starting a business. Botch this one and it will haunt you for a long time.
A winning business name is more than just a catchy phrase, it should draw business in itself.
Susan Ward of About.com Canada offers these six tips for creating a winning business name:
1) Memorable – but easy to spell.
On the About Us page, I tell the story of this company name that originally started as BCT then GFX. Both of these were already taken so I went with GreatFX.
The “FX” sounds like “Effects” giving you “Great Effects”… what you can get by marketing with professional business cards.
Not everyone immediately understands this but many people have. It may be one of the more obscure names I’ve come up with, but it works for me :-)
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By Chris Brunner
Monday, May 13th, 2013 @ 12:00 AM CDT