I first saw them on the Ellen show this summer - her picnic in the park special. She used sign spinners to introduce each guest. And, frankly, I thought they were pretty cool.

Apparently, so do a lot of other people, as the sign spinning industry is growing at a rapid pace. Still not sure what a sign spinner is? Well, basically they are folks who carry signs around, shaped like arrows, advertising local businesses. But they don’t just wear the sign, sandwiched between two billboards hanging from their necks. Instead, they dance, spin, toss the signs… all to get the attention of passers-by (Still curious? You can see some in action on YouTube).

Continue reading : Sign Spinners Turning Heads »

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In the U.K. the concept has become a normal way of life, and though it hasn’t wholly caught on here in the states, part-time ownership is slowly creeping into the market. What exactly am I referring to when I mention “part-time ownership?” Well, here are some examples of businesses that have tapped into the industry:

Flexcar provides a range of membership packages to people who only have need of a vehicle part-time. Members designate when they need a vehicle parked locally and, instead of paying $500-$800 a month to lease a vehicle they hardly use, they pay an average of $100-$200 a month to only use a car when they need one. The business initially targeted residential markets, such as Seattle, where many people walk to most outings anyway. But Flexcar soon discovered that there was a need among members of corporate world, as well as those who couldn’t afford to purchase a car of their own. Not to mention the environmentally friendly benefits of the business, by reducing gas emissions.

Continue reading : A Market in Part-Time Ownership »

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High school drop-out rates continue to increase across our nation. According to the Editorial Projects in Education Research Center, nearly one in every three high school students in the class of 2006 did not graduate. Many of those drop outs come from minority groups in inner city schools, where poverty and crime are part of the life they know.

But the National Foundation for Teaching Entrepreneurship (NFTE), a nonprofit organization out of New York, is doing what they can to change that. Though NFTE has been around for awhile (Steve Mariotti started working on the project in 1982), the benefits of the program continue to positively affect the lives of many kids across the nation.

Continue reading : Inner City Kids Learn About Entrepreneurship »

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You’ve brainstormed for uncountable hours. You’ve killed a dozen trees working through designs and specs. And you’re in the process of registering patent. Now you need to sell this new invention of yours, but how?

The Patent
First of all, don’t go for a full-fledged patent of your invention just yet, because, though you think it’s the greatest invention known to this generation, there may not be a market for it. Have you ever watched ABC’s American Inventor? Did you notice how many people thought the world of their inventions and spent gobs of money “perfecting” them, but were completely wrong about the consumer’s actual need for that product.

Instead of getting a patent right off, and spending quite a bit of money to do it, take the safe route and get a provisional application patent (which is approximately $100). This protects your invention from being swiped by someone else with a “patent pending” status (ever heard that phrase on a commercial?) for a period of one year. Before that 12 month period is expended, however, you must file for a full patent of your product.

Continue reading : Getting Your Invention on the Market »

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Many businesses cater to the needs of our beloved family friends. Instead of kennels, many pet owners opt now for doggie day cares, which provide ample socialization and play time, as well as scheduled naps and meals. There are spas for pets, designer clothing and collars, and some hotels even offer room service menus. And, since the latest contaminated food scare, many businesses are providing all natural health food services as well.

But where the pet care industry comes up short is in memorializing our four-legged family members when they pass away. Some veterinarians provide cremation services, but, for the most part, there are few options for helping to remember our beloved fluff balls.

Continue reading : A Need for Pet Memorial Businesses »

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Everywhere we look, advertisements surround us. And because we’ve grown accustom to it all, many of us ignore the billboards, vehicles and bulletin boards that bombard our everyday lives. But lately there have been some new found advertising venues that will help to make your ad stand out and get noticed above the rest.

Shirts
Okay, so the idea of advertising on shirts is not new, but these two concepts are. Eye Level Marketing out of LA has come up with interchangeable shirt panels to be worn on employees uniforms. Some of their target markets include theme parks, stadiums, shopping centers and retail stores. For example, the hot dog vendor at the ball park could where panels for a specific brand of beer or soft drink, making those hot dog loving fans salivate for something to wash it down.

Additionally, a New Jersey company called Telme Clothing recognized the fact that most company t-shirts give very limited information about the business. As a means of provided that much needed information (such as a moto or complete contact information), Telme provides a paragraph or two of text on the inside, bottom back panel of the t-shirt. That way, you can hand out your t-shirts to potential clients and they will find all the information they need to contact your business.

Continue reading : New Advertisement Placement Ideas »

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Think hotel lobby, bars and fast food ordering counters. Or even counter-top dining tables (I have one myself, which comes in very handy when you have a dog that stands over three feet tall on all fours). So how about a counter-top desk in your office that you can stand at?

Donald Rumsfeld, the US Secretary of Defense has one. And so does business owner Thomas Gimbel out of Chicago. And, unlike a counter-top table that simply has taller chairs, Gimbel (and Rumsfeld) stand at their desks. Gimbel initially got the idea when his 6 foot 6 inch frame caused him back problems no matter what chair he tried. He found relief only when he stood. So why not work that way all the time?

Continue reading : Standing on the Job »

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So, you’ve made some investments in rental property? A very popular business venture these days, as you can never go wrong with investing in real estate (well, almost never). As you begin the process of finding tenants, one question that you must address is whether to use a Lease or a Rental Agreement for your property.

First, you must determine what type of market the property will appeal to. If it’s a residential home, such as a single family house, duplex or apartment complex, then your market will likely be those that are looking for a place to settle down for a while and stay put. For this type of property you would want to offer a Lease.

However, if your property is in the heart of the business district, close to a college campus, near a military base, etc., then a Rental Agreement may be the best option for you. Most especially if you are having a hard time finding someone to rent the property in the first place.

Let’s examine what each agreement consists of so you have a better idea of what would work best for you:

Continue reading : Lease or Rental Agreement… That is the Question »

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There have been many times when out dining with my in-laws, that one or both of them have forgotten their reading glasses and have to strain to read the menu. When that happened to Susan Perry, while dining with her blind niece, she realized there were few options and got a great idea. What if the menu talked?

Your first thought may be that there are Braille menus for the blind, but less than ten percent of blind individuals can read Braille. That fact is what truly motivated Susan Perry to pursue her idea. And, after three months challenges and an investment of $300,000 of her own money (including the patent, legal fees and a lot of trial and error), the first prototype of “Menus that Talk” was born.

Continue reading : For Vision Impaired Diners: Menus that Talk »

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The times are ever changing, and many things just aren’t the same as they used to be. Funerals are no exception (though you won’t hear and complaints about that from me). More and more families are planning celebrations of their loved one’s life after they pass on, rather than somberly mourning the loss.

Between that and the fact that the national cremation rates continue to rise (with an expectation of 50% by 2025), resulting in drops in the revenue that funeral homes bring in, funeral home owners are taking the hint and making some changes.

Continue reading : Funeral Homes Renovate Look and Services »

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There just aren’t enough hours in the day, at least for most, to get everything accomplished we would like to. Our priorities tend to focus on the businesses we own, as well as our family and social lives, and we tend to never get around to picking up the dry cleaning or mowing the lawn.

Well, some fellow entrepreneurs recognized this need in their own lives, decided to do something about and DoMyStuff.com was born. The basic premise is that buyers (a.k.a. busy people) post a task they need done, such as mowing the lawn, and assistants (local individuals or businesses willing to do the work) bid on the task. The buyer picks the best bid, which aren’t just about how much the assistant would charge, but how they would get the job done.

Continue reading : Outsource Your Chores and Errands »

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There are a large number of possiblities when it comes to getting involved in your community. In fact, there are a number of ways your business can get involved, such as donating some of your profits to charity or donating the product/service you provide to those in need. But have you ever considered actually using your business itself to serve the community?

Continue reading : Using Your Business to Serve the Community »

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New Jersey requires all of its gas stations to be full service (as does Oregon) and is the only state in the country where gas prices still average under $3 a gallon. So how in the world is a full service gas station keeping its gas prices lower than everyone else?

According to Doug MacIntyre, senior oil and gasoline analyst with the EIA, cost has little to do with it - it’s all about local supply and demand conditions.

And it doesn’t hurt that New Jersey has four in-state oil refineries that have yet to have any problems like those in the Midwest, which have caused Chicago’s gas prices to average more than San Francisco’s, which is known for some of the highest prices in the nation. Another beneficial factor is that New Jersey is the main port for gasoline imports from Europe.

Continue reading : The Cheapest Gas Prices in the Nation »

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