Among the ever popular forms of marketing such as TV and radio ads, billboards, fliers and business cards, e-mail is another popular way to stay connected with current and future consumers. But how do you establish an e-mail list that won’t “spam” your incoming messages? And how do you keep people on that list?

List Sign-up
The best way to establish and keep a successful e-mail marketing list is to offer a list sign-up on your website and other marketing materials. That way, people who are interested in your product and special offers, and who want to hear about them, will be the recipients of your e-mails, which will help to keep them from being marked spam.

Continue reading : Getting the Most Out of E-Mail Marketing »

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As each new year approaches, we all try and think of ways to make things for our business work more smoothly. And we definitely want to cut corners where we can and save some money. Here are some ideas to help to save some dough when it comes to your business’ technology needs:

Speed Things Up
Have your network bandwidth increased to speed up the overall processing time of your computers. The faster things move on your computer system, the quicker tasks get done. This means more time available for other tasks and, essentially, saving money because employees are getting more done for the same amount.

Consider Remote Access
If you have employees who are on the road a lot (including yourself), or even those who may be workaholics and would put in more time in their off hours if the had the option, then you may want to consider making your system remotely accessible. You will need to have a server that can provide for access by multiple users, or simply set up password-secure access to your service. Provide your employees with a laptop, a wireless card and an internet browser and they will be able to access your system and do extra work wherever a Wi-Fi connection is available. While it’s an investment, it will save you money in the long run because, again, more work will get done in a shorter amount of time.

Continue reading : Ways to Save on Technology in 2008 »

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Did you know that the option to make your website accessible to the blind, dyslexic or deaf was even a possibility? I hadn’t even thought of it. But it appears that, eventually, we will all be required to accommodate the handicapped. I have no problem with this, as I find it totally necessary, but the question is, how?

Currently there is a software available coined a “screen reader,” which, is purchased by the PC user and put on their computer and, when the code on the website is correct, the program reads the text out loud to the user, using braille-enabled keyboard commands rather than a mouse.

That is one option that will probably be phased out, however, due to the current changes and technological upgrades of latest websites. Those that provide videos and visual/auditory content should be providing closed-captioning for hard-of-hearing users, but there isn’t much out there that can keep up with the current video technology. And what about those who have a hard time manipulating a keyboard or mouse? Currently, the options are rather limited.

Continue reading : The Importance of Website Accessibility »

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We’ve all faced the temptation to burn a copy of someone’s Beatles album or Microsoft Office program. Heck, when programs like Napster first emerged and provided free mp3 downloads, everyone was taking advantages and burning CDs for pennies on the dollar.

But, in recent years, industries like the Business Software Alliance have attempted to crack down on piracy. The anti-piracy ad that accompanies all rental DVDs and movie theater trailers has now become common place. And, in fact, piracy is one of the top issues involved in the Hollywood writers strike. Unfortunately, the attempts thus far have had little effect on piracy rates, which, according to BSA, have stopped falling.

Continue reading : New Innovations for Deterring Software Piracy »

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By now most everyone has had an opportunity to at least try our Nintendo’s latest great invention, the Wii. As a female, I am not much of a gamer. I have one computer game that I play maybe three or four times a year, and only a couple of games on our GameCube that I played either when I was excruciatingly board, or we had company and played together (Mario Cart).

But that has changed quite a bit since we purchased a Wii at the end of August. Before, my husband would have to persuade me to play a game with him, so we could spend quality time together doing what he enjoyed. But he has to do little persuading when it comes to the Wii. Even the goofy games, like those on Wii Play, are enjoyable. Between that and Wii Sports, the whole thing is absolutely fabulous for when we have company over.

You may be wondering, at this point, what any of that has to do with business practices. Well, frankly, I think that those behind the Wii at Nintendo are business geniuses. Let’s examine what they have done with the Wii franchise and what the Wii has done for their business:

Continue reading : Taking Business Ques from Nintendo »

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You’ve brainstormed for uncountable hours. You’ve killed a dozen trees working through designs and specs. And you’re in the process of registering patent. Now you need to sell this new invention of yours, but how?

The Patent
First of all, don’t go for a full-fledged patent of your invention just yet, because, though you think it’s the greatest invention known to this generation, there may not be a market for it. Have you ever watched ABC’s American Inventor? Did you notice how many people thought the world of their inventions and spent gobs of money “perfecting” them, but were completely wrong about the consumer’s actual need for that product.

Instead of getting a patent right off, and spending quite a bit of money to do it, take the safe route and get a provisional application patent (which is approximately $100). This protects your invention from being swiped by someone else with a “patent pending” status (ever heard that phrase on a commercial?) for a period of one year. Before that 12 month period is expended, however, you must file for a full patent of your product.

Continue reading : Getting Your Invention on the Market »

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One of the foremost aspects of starting a business is deciding on the name. You want something memorable, but also something that embodies the services you provide as well as the ethics you stand for.

However, what makes the process even more difficult these days is the difficulty in finding a domain name for your company’s website. And choices are becoming limited, especially when it comes to the .com domains. There are more than 71 million .com domains out there, which is nearly three times the combined total of the other domains, .net, .info, .biz and .us.

Nearly every single word in the english language is already spoken for as a domain name, and many of the obvious phrases associated with those words (such as, for random example, “gloves.com” and “warmgloves.com”). This causes a bit of a problem for new businesses, as most want a domain name directly associated with their company name or the service they provide.

Continue reading : What’s in a Domain Name? »

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Google has been around for nearly a decade now, but some people still don’t have the hang of it. They enter their search, but still aren’t finding exactly what they’re looking for. Here are a few quick tips for optimizing your Google search results:

Use the Right Terms
Sometimes it can be difficult to use the right search terms, but the better terms you use, the better results you’ll get. For example, if you’re searching for something to help guide your meeting along, use the terms “meeting agenda templates” or “meeting outline” rather than “format for a meeting.” Or, on a more personal scale, use “inexpensive preowned car” instead of “cheap used car.” Someone advertising a used car for sale is more likely to use the more, shall we say, eloquent terms, and so should you.

Continue reading : Optimizing Your Google Search »

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There have been many times when out dining with my in-laws, that one or both of them have forgotten their reading glasses and have to strain to read the menu. When that happened to Susan Perry, while dining with her blind niece, she realized there were few options and got a great idea. What if the menu talked?

Your first thought may be that there are Braille menus for the blind, but less than ten percent of blind individuals can read Braille. That fact is what truly motivated Susan Perry to pursue her idea. And, after three months challenges and an investment of $300,000 of her own money (including the patent, legal fees and a lot of trial and error), the first prototype of “Menus that Talk” was born.

Continue reading : For Vision Impaired Diners: Menus that Talk »

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We all know that with any business venture there is risk involved - sometimes minor, often substantial. Being sued is a big risk, especially as your company grows and your network of clientèle and other businesses expands.

Especially if you have a website.

Yes, you read that right. In this lawsuit-happy world of ours, all it takes is having a website, or allowing employees to use the internet at work, to drag you and your business into the courtroom. Everything from whines about content to product trademark and patent issues - all at the click of a mouse. Don’t get me wrong, having a website is synonymous with being successful with your business. It’s practically necessary. But you should be aware of the risk it involves.

Here are some examples of what can get you and your business into trouble when it comes to the internet:

Continue reading : The Lawsuit Risks of Having a Website »

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It may be time for your business to get some extra security. One option would be to hire security guards to patrol the doors and parking lot, but that means paying someone a substantial hourly wage to stay awake at night and watch your assets, and that may not be in the budget.

A more budget conscious option may be to install a video surveillance system. Though it can be rather expensive, it is a one time expense, rather than providing a regular pay check to a security guard. And most, of course, come with some kind of warranty if anything goes wrong.

Some other benefits to a video surveillance system:

Continue reading : The Benefits of Adding Video Surveillance »

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As business owners, there are many, many times when we really need to be two places at once. Especially when it comes to trying to find time to meet with clients all over the country, and still keep an eye on business operations.

Fortunately there is a much simpler alternative to making a clone of ourselves: an online meeting.

I know it may sound a bit intimidating, especially for the not so tech savvy. And it certainly doesn’t have the same professional and comforting feel a client gets when meeting with you face-to-face, so it’s not something you want to replace all of your personal meetings with.

Consider the fact that an online meeting could include all the clients (or even investors) you intended to meet with individually regarding a new product/service at the same time, which would significantly reduce the time required of you to get the word out.

Continue reading : Online Meetings, The Board Room Alternative »

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Bank accounts, client information, protected business processes… all are right there in front of you and can be accessed with the touch of a button. Every business has a least one computer with all the crucial information contained within. Truthfully, a good business can’t run without a computer these days.

So why is it that, despite the obvious threats of hackers and the like that loom out in cyberspace, many business computers (and even personal computers) are not being properly protected? Even if you think you’re taking adequate precautions to protect yourself and your business, chances are, you’re missing one of the crucial elements that will leave a gaping hole in your system, making it fully accessible.

To properly and effectively protect your computer, be sure to follow these steps:

1. It is absolutely critical that your computer have an anti-virus scan program, such as Norton, Mcafee, or my personal favorite used on all my home and office machines Panda Internet Security 2007. Most new computers come with one installed, but only with about a year subscription to their services. Once that year runs out, you no longer have access to the updates required for continued protection, so always keep your subscription up to date. The yearly cost far outweighs the loss you could have if a virus attacked.

2. It is also imperative that you regularly update your anti-virus programs virus definitions. Typically you can set the program up to where it updates the definitions automatically, without even bothering you. This is efficient if your system is connected to the Internet 24/7. If not, be sure that the definitions are updated when you do connect. Without current virus definitions, your system is not protected from the latest bugs.

3. Make sure that your operating system, like Windows, is regularly updated as well. Again, you can set the system up to where it updates automatically, but even then it will occasionally ask you about certain updates. Typically these updates contain software security patches. These patches do exactly that, they patch up holes in the system that may give access to hackers and viruses.

4. Run virus scan often. At the very least, run it weekly, but more often will protect you better. Also, be sure to back up the documents, projects and information you have saved to your hard drive on a regular basis. If you’re using a server, have each computer user back-up their information to the server weekly. If not, I recommend backing-up to a flash drive or CD-R. Save information that you could not replace if the system were to crash.

If you do end up with a computer virus even after taking all the precautions possible (and it can happen at some point), there are steps to take to get rid of the problem. First and foremost, if the infected computer is connected to a network, immediately disconnect and isolate that computer. Some viruses are able to quickly spread to other computers on the network. Train your employees to take proper action when a problem surfaces.

Next, find the removal tool for that particular virus. Your anti-virus scan program can warn you that the virus exists and say that it is deleted, but 9 times out of 10, it’s not completely gone. You will typically need to use the removal tool, most of which can be found by doing an online search with “[virus name] removal.”

Once the virus is removed, be sure to do another virus scan, just to make sure. If the virus crashed your operating system, format and reinstall. This is where the backup that you’ve been running comes in handy. You can always reinstall programs, but cannot replace the information on those programs, such as the client bills for the last three years.

And finally, once everything is reinstalled, run virus scan again, just in case. You can never be too careful when it comes to computer viruses… ever.

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