Every day we make thousands of decisions. What to wear, what to eat, when to leave, where to go, what to do first, which pen to use. . . the list goes on and on. Imagine, however, making any decision without exploring your options. Life would, first, be pretty boring if wore the same one shirt and one pair of pants every single day (what woman could survive?). And, when it comes to the more important things, it’s likely that life would be riddled with a few missteps.

Exploring your options is an important part of every decision we make. And especially when it comes to the big ones, such as how to run a business. This may seem like common sense to many of you. I know that I am an “option explorer.” I trek through the forest of who has the best price, climb the mountains of who will provide what I need, and wade the waters of what would have the best result.

Continue reading : But on the Other Hand . . . (i.e. Exploring Options) »

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You have a potential client that you know would be a great time investment for your business, but, no matter what you do, you just can’t seem to win them over. I’ve come across an interesting suggestion that just might work. However, this strategy works best for businesses in the service industry.

First, let’s take into consideration that most potential clients who are hunting for someone to provide them with a service have probably already been disappointed by another provider. They’re looking because they need someone who can meet their expectations and get the job done to their own standards. And, once they’ve been disappointed, proving that you’re the business they can count on can be a doozy of a task.

So, here’s the challenge: find out what the one issue they can’t seem to get solved is and offer to work at a resolution for them. That’s right, take on their number one frustration, the question that stumped the rest of them, see if you can’t find a way to make it happen.

Continue reading : An Interesting Way to Win Potential Clients »

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