The number one rule for advertising quality in your product or service is to not use the word “quality.” Because this word is overused by the general business public, consumers ignore it. In fact, using the word “quality” can often invoke suspicion, much like when a business uses the phrase “you can trust me.”

Here are some tips for effectively conveying quality to potential customers:

Alternative Descriptions
The word “quality” in general is a limiting term, despite the negative connotations that it’s overuse has produced. It’s hard to do (I just caught myself using the term in my own advertising for my photography services), but instead you should go with alternatives like these:

premium, unparalleled, superior, impeccable, exceptional, unmatched, excellence, distinguished

Continue reading : Advertising Quality in Your Product »

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There are many entrepreneurs out there who move on, selling the business they created from nothing to a larger company. The sale happens for any number of reasons: the owner just couldn’t make ends meet but there was a market for the product, the owner was ready to move on to something else, or the company had reached a plateau that only a larger company could overcome.

Often these entrepreneurs have a change of heart and want to buy their business back. Many times this is because they just can’t let go and are disappointed in the way the new owners are handling things. On the other hand, the new owners may not be as pleased with their purchase as they anticipated and may even offer to sell the business back. Regardless of the reason, an entrepreneur looking to buy back his previously owned business shouldn’t dive right back in without doing a little leg work first.

Continue reading : How to Buy Back the Business You Sold »

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Truth is, most of us don’t want to EVER consider bankruptcy as an option to get out of debt looming over our heads, especially when it comes to our goal for a successful business. Filing bankruptcy, in the eyes of most, is like admitting defeat at our dreams, and no one wants to do that.

Unfortunately, however, there are often circumstances beyond our control, such as unexpected medical problems, which force us into a financial corner that, no matter how we try, we just can’t seem to get out of. If you’re in that corner, and haven’t consider bankruptcy as an option yet, maybe you should.

Consider the following to determine whether bankruptcy may be your only way out:

Map Out a Payment Timeline
Determine your personal average monthly income, and list your personal expenses (such as groceries, mortgage, etc.). Next, list your businesses monthly income and business expenses (utilities, supplies, payroll, etc.). Determine what you have left each month after expenses. No, list your debts, including monthly interest, and find a total.

Continue reading : When to Consider Bankruptcy as an Option »

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